Prominate’s innovative software solutions give our clients and our teams the power to make promotional materials work better & harder.
Our global intelligence gathering has produced a transformation in the promotional materials programs we design and is set to continue.
The Technology Challenge:
Not a clear focus on the target and what they want & then how to track its success or failure!
Only 21% of B2B marketers are successful at measuring and tracking ROI.
Without technology tracking content usage and buyer behavior, marketing & procurement teams stay in the dark about what is working and what isn’t. With the Prominate suite of technological platforms its all possible.
Step Change – Data & Technology:
Promotional materials marketing programs are often not as effective as they could be.
Did you know: Clients see relevant materials as only 23% in their decision making – and price is 79%.
It is difficult to make strategic decisions about products or distribution platforms without having measured a program. With technology processes in place there is no excuse to produce materials on instinct alone.
The Possible Results:
Clear visibility of your promotional programs.
Best-in-class companies are over 50% more likely to track promotional campaign performance and more than twice as likely to therefore successfully assign a value to a marketing activity.
Our reporting platform collects a broad range of program data. This provides visibility on promotional materials effects and habits in the market, making it easier for us and therefore our clients to adjust strategies.