Lays Case Study

CLIENT: PepsiCo BRAND: Lays


Challenge

A globally brand accurate collection that is both creative and relevant for the biggest snack brand on the planet!


 Solution

The collection we developed and the program we implemented needed to encompass this
colourful brands identity. Lay’s core brand equity colour is a bright yellow that is warm, enlightening, and
cheerful. This was going to be core to the collection.

We developed and will continually develop a range of promotional materials that ensure longevity through
careful consideration of the end target and the brands event and general market needs. But pushing the envelope will always be our calling card.


Results

Local take-up has been strong in the key markets.
The detailed reporting and spend visibility is providing the client teams with the ability to work closely with us to continually improve the range and markets variations required for a successful implementation. This data is still coming! Watch this space!

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