Last month, Prominate attended one of Europe’s largest Procurement Marketing conference – ProcureCon Marketing, in London. The event brings together all the key procurement marketing decision makers from large, multi-national companies for networking and educational panels.
ProcureCon Marketing inspires new thinking and provokes action by providing passionate debate around real-life case studies showcasing process innovation, new tools and technologies. It also gathers a broad circle of B2B and B2C service providers giving them a platform to showcase their expertise and get detailed insights into the Marketing Procurement and Sourcing Industry.
This year, we have sponsored and run a roundtable titled “Why go global? The benefits and challenges of implementing a global promotional material solution”. We had a successful and rewarding discussion with marketing procurement representatives from various industries focused on benefits and risks of running a global promotional material solution, maintaining the stringent brand, cost control and innovation.
According to the profiling report prepared by the event organiser – Worldwide Business Research – 81% of the attendees saw the implementation of the promotional merchandise solution as an urgent investment.
We felt that the Prominate roundtable guests walked away inspired and with a better understanding of how to benefit from using the promotional materials in their global marketing strategy.
We are looking forward to attending the Procurement Marketing Conference in the US in November 2018, as well as returning to the London event next year.