Prominate’s innovative software solutions give our clients and our teams the power to make promotional materials work better and harder.
Our global intelligence gathering has produced a transformation in the promotional materials programs we design and is set to continue.
The Technology Challenge
Only 21% of B2B marketers are successful in measuring and tracking ROI.
Without technology tracking content usage and buyer behaviour, marketing & procurement teams stay in the dark about what is working and what isn’t. With the Prominate suite of technological platforms, it’s all possible.
Did you know? Clients see relevant promotional materials as only 23% in their decision making – while 79% focus on price.
Data & Technology
Promotional materials marketing programs are often not as effective as they could be – it is difficult to make strategic decisions about products or distribution platforms without having measured a program.
With technology processes in place, there is no excuse to produce materials relying on instinct alone.
The Possible Results
Best-in-class companies are over 50% more likely to track promotional campaign performance and more than twice as likely to successfully assign a value to a marketing activity.
Our reporting platform collects a broad range of program data. This provides visibility on promotional materials effects and habits in the market, making it easier for us and therefore our clients to adjust strategies.