When you are going out to the target market with tech gifting or promotional concepts you need to ensure your product has all of the following attributes:
- Is lightweight
- Has an extensive battery life
- Is user-friendly
- Storage size
- Is blue tooth enabled with extended & versatile usage
Technological products meet with fierce competition but, if well considered and purchased, the result will be a successful brand engagement and broad market adaptation.
“Pay cheap – pay twice”. So, make sure you are selecting tech products that add value and are good quality.
It is better to not do it at all than include tech products which undermine your brand reputation. Consider lower spend items for this field, such as accessories (phone cases, laptop sleeves etc.) but assign a budget to the actual tech product or you will expose yourself to losses.
Contact us if you would like a recommendation on technological product selection and implementation into your marketing strategy.