Asahi is the world largest beer and soft drink company with ever-increasing market share and premium brand portfolio (Peroni, Asahi Super Dry, Grolsch, London Meantime etc.).

The Brief

Asahi’s objective was to partner with a truly global provider to manage the development and supply of brand assets and Point of Sale Materials (POSM), ensuring global visibility and sustainable sourcing standards.

The key deliverables included product (POSM) innovation, manufacture, inventory management, global secure and ethical supply chain management and a simplified purchasing process with global volume consolidation.

The Solution

By working directly with Asahi brand teams and associated agencies, Prominate has delivered a streamlined operation which drives cost optimisation, eliminates risk, increases brand continuity and ultimately centralises supply through a single source, allowing markets and distributors to benefit from economies of scale.

Managing the purchasing process effectively, Prominate has utilised its proprietary technology and tailored to Asahi’s global needs by centralising the POSM procurement via one single online platform. The platform allows Asahi and their global distributors to order brand assets through scheduled order windows, paving the way for a joined-up consolidated execution.

Additionally, we have been able to meet Asahi’s CSR and carbon footprint objectives through global order consolidation (Smart-buy), leading to a lower number of deliveries and logistics.

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