To develop a range of products that support and strengthen the Scania brand in the process of becoming the leading provider of sustainable transport solutions. To create a collection of products with a high level of creativity that communicates the essence of the brand, introduces a revitalised identity and contribute to a unified brand experience all the way to the customer.
To engage, strengthen and develop customer relations, with particular focus on the driver.
The design is contemporary to reflect Scania’s visual identity with smart, unique features that promotes curiosity and innovation.
With the concept ”life of the driver” the collection meet the recipient in their everyday life where an active lifestyle, hobbies, children, home and socialising has been the foundation for creating product ideas. The products meet every day needs and solves problems and challenges on many different levels.