CLIENT: Victoria Bitter
To activate the brand at a live cricket game providing better engagement at the event and post-event longevity.
As part of this overall challenge we wanted to combine something tangible with a digital solution.
From concept to delivery. Hardware and software design, including app design and development.
- Product design and development
- Prototyping and certification
- Project management, production and quality assurance
- Shipping and distribution
Infrastructure and support 8,000 watches available at Cricket World Cup 2015
Over 500,000 prize draw entries & increased sales by 13.2%