Victoria Bitter Case Study

CLIENT: Victoria Bitter


To activate the brand at a live cricket game providing better engagement at the event and post-event longevity.

As part of this overall challenge we wanted to combine something tangible with a digital solution.


From concept to delivery. Hardware and software design, including app design and development.

  • Product design and development
  • Prototyping and certification
  • Project management, production and quality assurance
  • Shipping and distribution

Infrastructure and support 8,000 watches available at Cricket World Cup 2015


Over 500,000 prize draw entries & increased sales by 13.2%

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